Black Friday
PeterWalk
Editors Note: We apologize for posting a “Black Friday” article AFTER the day, but chose to do so because of the high volume of articles submitted prior to this one. Consider this valuable information for NEXT Black Friday!
This is coming from http://www.usatoday.com/money/industries/retail/story/2011-11-22/black-friday-social-media/51356524/...
for full disclosure.
Anyway, I think this is a great idea for all of those hardcore shoppers getting out there anywhere from 10 pm at Walmart to 5:30 a.m. at Radio Shack. Because, the idea of Black Friday is to entice all of these shoppers to come in and grab all of that particular companies great deals. But, for those who want a leg up, they should go to facebook and twitter.
Consumers should go there, because if you just want to go in and grab what you want and move on to the next store, Walmart has a map of the store you want to go to and where everything is. Then, say you want a free $25 gift card from Toys “R” us, you could win one through their facebook account. Plus, Radio Shack is even putting foursquare in on the promotion, and allowing you to donate a buck with no cost to you for checking in to certain places.
This idea is great for companies, because they’re getting their consumers involved and they feel even more of a connection to a certain company then.
Then, on the flip side for consumers, if they want to participate, it’s great for them to go and find these deals that normally, you wouldn’t have found out about. So, it’s a win win situation for both, and really, that is what both parties are looking for.
